The “Why This School?” essay is your chance to prove to admissions committees that you’ve done more than skim the brochure — you’ve researched deeply and understand how the program fits your goals.
The strongest approach is to reference specific professors, courses, clubs, and experiential opportunities that directly connect to your career aspirations. For example, naming a strategy course that complements your post-MBA goal of entering management consulting shows intentionality. Mentioning a professor whose research aligns with your interests demonstrates intellectual fit.
By contrast, focusing on reputation, location, or rankings makes your application sound generic — something you could write for any top school. These factors may influence your decision personally, but they don’t convince the committee you’re a great match for their program.
Admissions officers want candidates who will thrive in their unique environment and contribute meaningfully to the community. The more you can link the school’s resources to your professional trajectory, the more compelling and authentic your essay becomes.
In short: specificity sells. Show them you’ve done your homework, and they’ll see you as someone ready to make the most of what they offer.